Foundation is essential in many men's and women's beauty routines. Its primary purpose is to even out skin tones, cover imperfections, and provide buildable coverage - meaning it can be applied in thin layers for light coverage or built up for heavier coverage for a more dramatic look. Men can also use makeup foundations to cover dark spots or scars, control oil levels, or even out their skin tone. Whether applied lightly or heavily, this product is perfect for men and women alike who want flawless skin without feeling overly made up.