Face moisturizers have traditionally been associated only with women, but men can also benefit significantly from their use. A moisturizer helps maintain hydration in the skin, leaving your face refreshed and smoother throughout the day. Not only does it help men look more well-groomed, and it creates a protective barrier for men's increasingly sensitive skin to fight dryness and irritation from exposure to elements such as the sun and air pollutants. Additionally, using a face moisturizer can help men combat signs of aging by plumping up wrinkles that naturally occur due to the loss of collagen. No matter what skin type, using a face moisturizer daily will keep your skin looking and feeling refreshed without an oily residue.