What it is: A transparent primer gel that smoothes skin and blurs flaws and was developed to help makeup look better and last longer on set. Who it's for: All skin types. What it does: Photo Finish Foundation Primer got a makeover. This same formula you love now has a fresh new look. It fills in fine lines and pores instantly while keeping your makeup in place for hours and hours. The lightweight, oil-free formula glides on to give you a flawless finish and protects skin from environmental pollutants, damage and stress with antioxidant vitamins A and E, plus peptides. Photo Finish Foundation Primer was the first product developed at the brand's creative L.A. photo studio and has been a makeup artist must-have for more than 17 years. It's still the brand's bestseller.