ULTRA HD: This is MAKE UP FOR EVER’s iconic, imperceptible, Ultra HD technology in a concealer. The smoothing, hydrating cream liquid instantly captures and diffuses light so that skin that appears bright, flawless, and fresh all day. HIDE IMPERFECTIONS: Coated pigments immediately blend with and set to the skin to diminish the appearance of dark circles, fine lines, and imperfections. NATURAL FINISH: It is a creamy concealer with medium, buildable coverage, and a natural, second-skin, satin look and feel. LONG-WEARING: With a breakthrough self-setting formula, it provides 12-hour wear that doesn't crease. PROVEN RESULTS: In a self-assessment study, after 1 week, 100% said the formula felt comfortable and lasted all day, 97% said the eye contour seemed moisturized all day long and 97% said the formula did not accentuate irregularities of the skin.
